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Korean entertainment technology company Creative MUT (MUT) has officially launched its AI influencer management agency platform, MUTENT.
Creative MUT unveiled the official website for its AI influencer agency, MUTENT, and is launching a marketing business based on domestic and international AI artist intellectual properties (IPs).
MUTENT is an agency platform that manages a roster of approximately 100 AI influencers. It manages AI influencer-related operations, including the use of portrait rights, planning, visual production, content branding, and advertising promotions.
MUTENT has also signed an exclusive contract with the male AI virtual creator donhong (donhong._). Donhong is an AI creator known for producing OOTD, daily fashion, and travel short-form content inspired by the urban atmospheres of Hong Kong and Japan. He currently has approximately 197,000 followers on Instagram.
In addition, MUTENT has secured domestic commercial rights for international AI artists, including digital supermodel Shudu (shudu.gram). Shudu is a virtual model who has been active in high-fashion campaigns and currently has approximately 236,000 Instagram followers. Based on these partnerships, the company plans to roll out AI influencer marketing campaigns targeting both domestic and global brands.
A MUTENT representative stated, "MUTENT possesses the technological capabilities to produce video and visual content using the likenesses of its affiliated AI artists," adding, "Building on Creative MUT's experience in media exhibitions and showcases, we plan to expand our virtual artist business."
Creative MUT is an enter-tech company that combines media technology — including artificial intelligence (AI), real-time holograms, and virtual reality (VR/XR) — with K-culture content. The company recently received the Grand Prize in the Culture and Arts category at the Forbes Social Contribution Awards and was selected as the final private operator for Seoul's City Hall Station–Euljiro 1-ga Station Underground Idle Space Operation Project.
Through the launch of MUTENT, Creative MUT plans to significantly expand its AI influencer and virtual artist business operations.
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